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All three companies [including ATT DSL not just cable internet providers] say that placing caps on broadband use will ensure fair access for all users. Internet metering is a throwback to the days of dial-up service, but at a time when video and interactive games are becoming popular, the experiments could have huge implications for the future of the Web. Millions of people are moving online to watch movies and television shows, play multiplayer video games and talk over videoconference with family and friends. And media companies are trying to get people to spend more time online: the Disneys and NBCs of the world keep adding television shows and movies to their Web sites, giving consumers convenient entertainment that soaks up a lot of bandwidth. Moreover, companies with physical storefronts, like Blockbuster, are moving toward digital delivery of entertainment. And new distributors of online content — think YouTube — are relying on an open data spigot to make their business plans work. Critics of the bandwidth limits say that metering and capping network use could hold back the inevitable convergence of television, computers and the Internet...... Even if the caps are far above the average users’ consumption, their mere existence could cause users to reduce their time online. Just ask people who carefully monitor their monthly allotments of cellphone minutes and text messages.
The article goes on to note that the caps being discussed could limit you to 30GB/month - every GB therafter will cost you $1. A streaming TV show will be around 300MB - which if my math is correct works out to around 3hrs TV a day. Or 3 hrs of movies a day. Or 3 hrs of Yotube vidding. Essentially think of 3 hrs for all of your streaming Internet a day. But before you say: hey, no way am I using that much - remember if you're watching High Def on your new HDTV - you will have less than half of that amount. And don't forget - using Skype or phone services will count against you. And all of your online data backups. Playing games online?
"As the technology company Cisco put it in a recent report, “today’s ‘bandwidth hog’ is tomorrow’s average user.”
edited to add: Comcast is looking at a 250GB/month cap which is a bit more reasonable and works out to 8GB day. But still one hour of HDTV can eat up a large chunk of that amount. The NY Times blog points out :
Some see another motive. Bandwidth use is also on the rise because of legal uses of video, such as streaming shows on networks and movie downloads from Apple’s iTunes Store. As Internet video becomes more popular, it has the potential to threaten the core business of the cable television companies.
Indeed, Time Warner’s proposed caps are just low enough to keep its customers from using their Internet connections as a replacement for cable as their main source of TV shows: the 40-gigabyte limit would allow users less than 2 hours a day of video.
Comcast’s rules, by contrast, would allow 11 hours of video a day — giving its customers plenty of access to the sweet stuff, while still preventing the few from eating the whole cookie jar.